All posts by khushbu bhati

Checklist To Know If Your Social Media Marketing Is Effective

At a time when Social Media is playing such a role in businesses everywhere, it may not come as a surprise that you can gauge how your business is doing by using cues from your business page. Although it may not always be an accurate reflection of how your business is doing, it can still be of great help to you ask yourself these seven questions:

1. Is your crowd engaged?

This is the first question you need to ask yourself whenever you want to determine the effectiveness of your social media marketing. An engaged crowd is characterized by discussions, debates, questions, reviews and so on. The more there is such activity on your business’ social media account/s, the better your crowd is engaged. And the more engaged your crowd is, the more growth opportunities you have.

2. What is the mood like on your page?

If you feel that there is a high level of interaction on your social media account, you then need to determine what the general mood is like. Are there a lot of complaints? Is the level of frustration that is being vented out higher than the praises your services/products are receiving? Or are the vibes more positive?

3. Is your crowd happy with how their grievances are being addressed?

Over-looking grievance-redressal can spell disaster for your business. Keep an eye out for posts and comments where your customers or clients complain about how their complaints have not been addressed properly. Addressing complaints effectively can overturn all the harm done by faulty services and products – ultimately, it is about how you make someone feel more than what you give them!

4. Are people contacting you through your social media pages?

If yes, then it means that your social media marketing has driven the nail in the right spot. The very idea of social media marketing is to expand your clientbase over the web, tapping the vast resource of potential customers who do not have direct access to you.

5. Are your posts getting shared?

People will not take the trouble to share a posts unless they find it to be really interesting or relevant. This means that you cannot simply post something just because you want your page to look busy! Effective social media marketing involves drawing people’s’ attention to your business by appealing to their interests and likes – something that requires the help of professionals and experts in social media marketing.

6. How often do you tell your friends and acquaintances to like/share your posts?

As long as you have to tell your folks to like/share your social media posts, your social media presence is very weak. The aim of your social media marketing should be to reach a point in time where the likes and shares come from people unknown to you! Until you reach that point, you have to take a lot of effort to drive your social media marketing.

7. Are your profits and investment in social media marketing showing a positive correlation?

And finally, if your profits show a rise each time you increase the efforts you put into your social media marketing, it is a clear sign that you are on the right track.
All this may sound like a lot of work, but not when you have expert social media marketing professionals handling your business pages. Contact us to get started now!

Why Content Is The King In Social Media Marketing?

Social Media Marketing is one of the most beneficial forms of digital marketing. By utilizing it in their marketing strategy, businesses can establish a stronger digital presence and become more recognizable. The success of such a marketing campaign is closely tied to the type of social media activity a business chooses to engage in. And the main problem lies in how companies think about this form of marketing.

Social media marketing is so much more than focusing on and hunting for engagement, likes, shares and retweets. By putting the focus on sharing quality content, a business can achieve greater things. Let’s see why content is important and what it is capable of doing in any social media marketing strategy.

WHAT IS CONTENT MARKETING

First, let’s start by defining content marketing. There are many definitions online, but this one sums ‘what content marketing is’ pretty well: “It is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services”.

Today, content marketing is the favorite method of most marketers. It is able to raise brand awareness, build entire communities around a business and, in the end, drive incremental sales.

But as you may have figured out, the battle for social media users’ attention is quite a fierce one. The harsh competition has been driving marketers to come up with new content and ways to utilize it to win the attention of social media users.

An important statistic to consider is that in 2016, 75% of business establishments increased their content marketing budgets, while more than 40% of companies hired experienced content marketing experts.

GROW YOUR AUDIENCE AND ESTABLISH CREDIBILITY

High-quality content has the best effect when it gets distributed over social media. It’s no wonder that many marketers say that social media and content marketing go together like wine and cheese. It takes a bit of time to figure out which types pair best, but once you discover the formula, your audience will start growing like never before.

The usual procedure consists of publishing content on your official website and promoting it on social media platforms. Unfortunately, companies want immediate results, and content marketing is not able to deliver them. It needs to build up momentum before it delivers obvious results.

This is why content marketing experts advise companies to stay consistent with providing valuable content to their audience. The momentum I’ve mentioned above takes time to be built, which is why an organic approach will help you build credibility and grow your audience at a slower pace.

If you are sure that your content has value, you can brute-force your social media growth by using sponsored posts and tweets on Facebook and Twitter, announce follow-up stories and reach out to influencers in your industry.

IT CONNECTS THE AUDIENCE WITH A BRAND

The primary purpose of content marketing is to establish a connection between the audience and a brand, and not just any connection, but one where the audience has sympathy and empathy for the brand. Content has the power to make people feel passionate about the brand. Mainly because a successful content marketing campaign helps them see that they share the same values.

In marketing, this effect is called ‘Brand Affinity’. Once you successfully achieve it with proper content, it becomes the most powerful way to convince the prospects to become customers. This sounds great, but how can it be achieved?

In order to turn your content marketing strategy into a brand affinity strategy, you must provide unique and valuable content. A great way to start is to share and demonstrate the company’s values throughout the content you share on social media. For instance, if your company values a smooth flow of information, knowledge and skillfulness, you can create a course or a quiz and share it, along with study materials, with your audience for free.

IT INCREASES CONVERSION OPPORTUNITIES AND RATES

Content marketing is the only method that can help you increase conversion rates through building remarketing audiences. The connection between these two may seem vague at this point, so let me explain. The key lies in content analytics.

Let’s say you have numerous different types of content on your official webpage (blog posts, infographics, products, product reviews, etc.) and dozens of posts linking to your content on your official social media profiles. By implementing Google Analytics on your website, you will be able to take a deep dive into your visitors’ data. The good thing is that Google Analytics’ tracking code includes visitors’ behavior.

By using this data, you can create remarketing lists and serve prospects who are juggling between social media and your official website with content they showed interest for. Keeping your business in front of the prospects who are starting to make a purchasing decision can compel them to take action.

IT HELPS YOU BECOME AN AUTHORITY

By addressing specific subjects quite often from different point of view and making sure that you are giving your audience relevant, accurate and fresh content, you can become an authority on this subject. And where better to share your clever and honest insights than on social media.

People love to share valuable content. If you provide it to them, you can expect to gain publicity and engage many. Becoming an authority on a certain topic doesn’t necessarily mean that you have to use technical jargon. Content written in a more of a pragmatic fashion has more potential to engage.

THE FINAL WORDS

As you can see, marketers love social media platforms. In order to attract more people, your content has to resonate well with your target audience. Before you devise your content marketing strategy, make sure to get to know your audience, so that you can discover what type of content will engage them the most.

How To Promote Blogs Posts & Increase Referral Traffic

One of the most popular strategies of marketing in today’s world is blogging. Initially, blogs started out as an online journal where people would share instances and interesting happenings over the course of their daily lives. This took a turn when entrepreneurs started realizing the potential of blogging as an effective marketing strategy. Today, blogging is used to promote new ideas, innovations, and in creating awareness.

Blogging becomes highly effective once your blog posts reach the right audience. Soon after you publish a blog post, the next thing in your agenda should be to promote the posts so that they are viewed and shared as many times as possible and gains maximum exposure. Here are 7 strategies to promote your blog posts.

1. Share your posts on social media

Social media is an excellent way to promote your blog posts as it will make sure that your posts reach the right audience. Build an effective social media posting strategy to drive traffic to your blog. When posting on social media, strategically include links that direct back to your website in your posts. Strategically placed links are effective in increasing the traffic to your blogs.

Timing is an important factor to consider before posting on social media. You want your posts to reach the audience when they are likely to be online otherwise your post may simply get lost in a flood of other posts. There is a catch here. How is it possible to post in such a way that it reaches users around the globe? After all, peak time for the readers in your country may be night time for the citizens of another country. Studies show that Facebook and Twitter posts drive the most engagement during the weekends at these 3 time slots: 9 A.M., 1 P.M., and 3 P.M. for Facebook and these 4 time slots for Twitter: 12 P.M., 3 P.M., 5 P.M., and 6 P.M. Social media management tools are extremely handy when it comes to scheduling your posts. This means you can schedule your posts in advance, and the tool will post your content right on schedule across different social media platforms even if you are sleeping, sick, or busy.
For instance, DrumUp is a social media management tool that allows you to set a specific time and date on which you want your posts to be published.

2. Create an e-mailing list

Once you publish your list, create an e-mailing list of all your subscribers and contacts who may possibly be interested in your blog. This can be done by adding a subscription pop-up to your website. These are essentially sign-up forms which collect names and e-mail addresses of those who visit your website. E-mails play a crucial role in driving traffic and getting your posts shared.

Include links that direct to your website in your blogs. This will be your e-mail signature and will get the audience to visit your blog.
Categorize your e-mails such that they reach a specific group of people depending on location, interests, and who is more likely to read what. MailChimp is a popular automated e-mailing software that allows you to create e-mailing lists based on different factors. The software even allows you to send personalized e-mails.

3. Guest posting

Publishing your posts in popular blogs is a great way to build your credibility and establish yourself as an expert in any particular niche. Guest blogging will also help you to expand your audience and is a great way to build backlinks. Find popular blogs that share content specific to your niche. Make sure these blogs have active followers who engage with posts by sharing, commenting, and voting. Use Google searches to your advantage. For instance, using keywords such as “guest posts”, “popular guest blogs”, and so on will give you a long list of popular blogging sites. Form a network with other bloggers from your niche and stay connected. Find communities where you can post blogs, connect with other bloggers, and promote your blog. For instance, MyBlogGuest is a website that allows you to search for popular bloggers. You can set a category, a country, and tags of your preference and based on this data, you will be provided with a list of blogs and bloggers. It is a great platform for your guest-blogging activities.

4. Visual content

The human mind is tuned to resonate with visual content. Studies show that tweets with visuals receive 18% more engagement than text-only posts. Mindjet, a software company implemented a visual content strategy that used infographics. The result? A 420% increase in blog traffic.

Infographics are pictorial representations of relevant facts and statistics. Information is presented concisely and gives a better understanding to the audience. This means your audience engages more with your posts. For instance, if you want your audience to understand the concept of ‘viral content marketing’ you can do a better job at it by using infographics rather than elaborating through lines and lines of text.
Videos are another great visual tactic. Users prefer to watch and learn. A common example is how-to videos. Studies show that 65% of millennials learn to master a skill faster if they have access to a video of the same. Posting a video of how a dish is made is bound to drive more engagement than simply posting a recipe.

5. Fresh, captivating content

An important part of blogging is to curate content that is in line with the current trends. Write about what’s new and exciting. Update your posts frequently. If your niche is something like digital marketing, it is essential that you come up with content that gives your audience new knowledge every day. There are quite a number of blogs relating to such topics and publishing updated content is key to staying competitive.
Curating fresh content can be difficult at times. You may find that your busy schedule does not always allow you to spend that much time in researching. Here again, social media management tools come to your rescue. For instance, DrumUp digs deep into the field of your choice to come up with fresh, exciting content. Simply key in your choice of keywords and leave the rest to it.

6. Numbers

Readers love headlines with numbers because they automatically strike the subconscious as something important. For instance, a post with a headline that says “7 tips to improve your social media presence” will engage your audience more than a headline such as “Guide to improve social media presence”.

7. Bookmarking sites

Social bookmarking is another excellent way to promote your blog posts. They help users to discover interesting content and save, share, vote, and comment within the site itself. Posting content on social bookmarking sites increase their value in search engines especially since such sites are highly valued by search engines. This will in turn help to drive traffic to your website. LinkedIn is a social bookmarking site that caters to professionals. A person with a properly structured profile that contains keywords in high traffic fields such as ‘Professional Headline’, ‘Skills’, and ‘Summary’ rank better in search results. Social bookmarking sites are niche oriented. They cater to people with very specific interests. This means your posts will be discovered by exactly the right kind of people and this in turn will increase the popularity of your blog and even lead to profitable conversions in the long run. Pinterest is a popular social bookmarking site that uses only image content.